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Axcess Coaching is an online sports & fitness training platform that exists to help both youth athletes & adults maximize their full athletic potential and fitness goals.
Axcess Coaching’s innovative training platform is primarily focused on helping youth athletes train at a championship level while also positioning them for opportunities to realize their dreams of playing sports at the collegiate level. The sport-specific programming for youth athletes has been designed by championship-winning strength & conditioning coaches. Additionally, each athlete will have the ability to track and analyze their training using third-party wearable devices integrated within both the Axcess Coaching & Axcess Recruiting platforms.
The Axcess Coaching team is also currently working to develop a dedicated recruiting platform that will help to significantly increase an athlete’s recruiting exposure, while also helping to significantly improve the recruiting process for college athletic recruiters.
In addition to using proprietary championship strength & conditioning training methods, our athletes will have an advantage over other prospective collegiate athletes by utilizing our Axcess Recruiting platform. Currently, Axcess Recruiting is the only NCAA approved recruiting service that will place a high priority on the recruiters themselves. In doing so, Axcess Recruiting will provide a platform for college athletic coaches to evaluate talent from anywhere around the world based on criteria they wish to use.
Several of the features that will be implemented within the Axcess Recruiting platform, include:
1. Athlete background checks,
2. Social media monitoring of athletes accounts,
3. Ability to analyze hundreds of data points valued by athletic recruiters,
4. Access to athlete data provided from hundreds of wearable devices,
5. Professional evaluations of an athlete in relation to their sport,
6. Sports psychology evaluations for each athlete, and
7. And many additional features & services…
University of Arkansas
University of Alabama
Currently, there is a severe lack of first class, affordable strength & conditioning coaches within the youth sports community. This issue prohibits young athletes from being able to properly prepare for the physical demands of competitive athletic training & competitions. Unfortunately, the lack of proper training programs combined with a lack of understanding on how to properly train usually gives way to injury and inferior performances during competition.
As the cost of getting an education continues to rise, athletes will continue to strive to earn athletic scholarships to help offset overhead expenses while attending college. However, a significant number of youth athletes today who are able to play at a collegiate level have difficulty getting noticed by college coaches and recruiters. Although Axcess has identified multiple inefficiencies related to recruiting youth athletes for collegiate athletics, insufficient recruiting exposure ranks as one of the top prevailing reasons why a significant number of athletes never play a minute at the collegiate level.
Currently, the youth athlete recruiting industry is well behind the times when it comes to utilizing current and upcoming technologies for evaluating athletes. Wearable technologies, expensive sports science testing methodologies and other available data platforms remain largely unused for assessing youth from both a personal and athletic standpoint. With technological advances remaining largely underutilized, college coaches and recruiters will continue to make decisions based on inadequate and limited information. Until both coaches and recruiters have a new method or system for properly developing a 360° personal and athletic profile for each potential recruit, college athletic programs will have to continue relying on inaccurate assessment methods when attempting to plan for their upcoming athletic seasons.
“To better prepare college freshman athletes, Strength & Conditioning Coaches believe hiring high school coaches and personal trainers who concentrate on teaching proper form, developing the posterior chain, increasing athlete work capacity, instruction in appropriate nutrition/recovery, and increasing athletes’ core strength and overall flexibility is vital.”
SOURCE ARTICLE: “How Prepared Are College Freshmen Athletes for the Rigors of College Strength and Conditioning?” in the The Journal of Strength and Conditioning Research · April 2014
Potential Market (25M)
Available Market (16M)
Target Market (7M)
Penetrable Market (4M)
Access to Market via Email List (1.33M)
Social Media Ad Campaigns
Direct to Consumer via Email Marketing
Sharing Content on Social Media Platforms
Axcess Recruiting Platform
Social Media Marketing
Influencer Marketing Partnerships
Organic Content Marketing (SEO & ASO)
Co-Branding with Partners